We Are

Open Road Ideanation (Formerly known as Tamago Ideation) is a brand activation agency driven by a simple goal: To pave the way for brands to connect with people while adding value to their lives.


We believe the path to establishing such connections stem from strategically crafted and quality ideas to create relatable experiences that people truly welcome and cherish.


This vision is shared by our team of idealists, seasoned campaigners in all things advertising, branding, digital marketing, and event management, who constantly strive to deliver a fully-integrated experience for our clients.

If you're looking to establish your brand in the heart of your consumers, get in touch with us today to see how we can pave the way for you.



Competitive Study

We kickstart every idea with an in-depth study of the following categories:

  • Market Trends & Insights

  • Consumer Behaviour

  • Research & Development


Our Idealists


Managing Director


With brands like Ferrari, Ajinomoto, Maybank, and Volkswagen under his belt, James has delivered top-notch executions for their events across all mediums, from wrapping mobile elements to setting up one if not, the largest Ferrari exhibitions.

My Background >


Activation Director


The key driver behind numerous campaigns such as G-Shock’s 35th Anniversary and Mercedes-Benz C-Class launch, Kevin has overseen each project from start to end, from conceptualizing and planning, to the execution with finesse and quality.

My Background  >


Activation Specialist


Crystal is in the art of handling the activation needs of a brand, be it strategizing, planning or execution. She has helped to coordinate and run key events for renowned brands such as Microsoft, DELL, Schneider Electric, and Lenovo.

My Background >


Broadcasting Specialist


A magician in crafting quality videos for commercials, live streams, and on-ground events. He has worked with big brands locally and globally, covering large-scale events up to 15,000 pax such as ESL One New York and ESL One Cologne 2019.

My Background >

Let's jalan-jalan, cari jalan together!

Drop us a buzz. We'd love to hear more from you..