ASEAN Breast Cancer Awareness Video
With breast cancer being the leading cause of cancer-related deaths among women globally, GE Healthcare actively focuses on driving awareness on the importance of early detection to help increase one's chances of survival. To aid their cause, we produced a video that educated and enlightened women on early detection and the necessary precautions to take.
We organized an intimate interview session with women from various nations in Southeast Asia to highlight their understanding and notions on breast care. The session was then combined with insightful advice by a renowned medical expert to educate viewers on the importance of early detection and how medical services such as ultrasound screening can detect breast cancer.